Crisp, organized, attractive decor and furnishings are essential elements in making customers feel welcome and comfortable in your business, but too often, the value of attractive, aesthetically pleasing, welcoming lighting has many benefits. Beyond energy savings, a more efficient, greener lighting control system can change everything.
When customers want to sit and stay awhile, get to know you, carry on conversations, remember your business and want to come back – lighting is almost always a factor.
A thoughtful lighting plan creates and encourages a pleasant and inviting atmosphere. It also generally enhances your customer’s experience of spending time in your environment. Among other things, it leads to better employee productivity, helps reduce operating expenses, and makes for an all around better environment. All these factors add up to a more profitable business for you.
The right lighting in a retail establishment draws in a greater number of customers and helps keep those customers in the store for longer periods of time. Factors to keep in mind when creating a business lighting environment include choosing the right mood inducing colors and specific types of light sources to positively affect the appearance of products. Lighting factors go hand in hand with the right music to create an environment that appeals to people’s senses. In fact, some customers are so sensitive that the wrong lighting and music puts them in an instant rush to leave.
For example, overly harsh lighting makes certain items of clothing appear cheaply made, or accentuates minor flaws that would otherwise be of little concern to buyers. Consider how less appealing items of clothing in a gas station appear to you compared to items in a boutique or specialty store. Beyond the “cheap factor” – your general environment scheme should include creative use of placement, include accent lighting, and make your establishment feel interesting and inviting to your customers.
Proper lighting conjures up most any effect you’re looking for to accentuate your products and appeal to the clientele you’re trying to draw. Proper lighting also benefits your employees (and your bottom line). Contact Victory Lights today and let us take your lighting to the next level.
